For many businesses, such as personal trainers, home contractors, landscapers, web designers, etc., a blog can act as an ongoing portfolio of past work.

This is ideal for companies that thrive on proof of past successes, such as the businesses listed above.

It’s essential to have an easy way to show potential clients what kinds of results they can expect.

A blog can achieve just that, and then some.

With a blog and a few attractive photos about your work, you can easily create an impressive portfolio and drive your customers there.

While it may take more effort to update your whole site, depending on how it was created, blogs on content management systems such as WordPress are generally easy to update, even if you don’t have a lot of technical knowledge.

If you can publish a Facebook post, you can publish a blog on WordPress.

If you need help, plenty of free and valuable advice exists (another example of the usefulness of blogs!).

Once you’ve started cataloging your work on your blog, you have a simple link to send people who want to get a sense of the quality and efficacy of your work.

Industry Example: Home Improvement Blogging

With the popularity of home improvement and DIY shows, you know that people love a good home renovation story.

If you’re a home contractor, using your blog to show off impressive projects you’ve completed helps people visualize what their homes could look like after a remodel.

Home improvement company Haskell Interiors’ blog includes case studies of past client work and home improvement tips.

The effect of the high-quality before and after pictures and the detailed project descriptions is compelling enough to make anyone consider a remodeling project.