When a business establishes trust, its reputation spreads more quickly.

Stephen R. Covey, the author of “The Seven Habits of Highly Effective People,” a must-read for anyone in business, says, “When the trust account is high, communication is easy, instant, and effective.”

Frequent and consistent blogging is the simplest way for your brand to build this trust.

When you develop highly valuable content that adds value to continually adds value to your readers, your brand will become, as author John Hall says of the same-titled book he wrote, “Top of Mind.”

Trust is not quickly established, but once a reader discovers a blog flowing with endless value, they’ll naturally trust that business.

And eventually, this will lead to them becoming a customer – likely a lifetime one all based on a flow of valuable content.