Whether you’re shopping for motorcycle parts or bras, those businesses with consistent and frequent blogging will attract the most attention.
And more attention translates into more new customers (again – if the content adds value!).
Two companies stand out in this area – Roland Sands Design, which provides a fresh feel to aftermarket motorcycle parts and apparel, and Glamorise, a nearly 100-year-old plus-size bra company.
Both update their blogs frequently and provide educational and entertaining content that fuels a searcher’s needs.
How do you do research online before buying a product or service?
You probably use Google or other search engines to research just about every purchase or buying decision, whether big or small.
The more expensive the product or service, the more research is likely conducted.
You’d likely check out every review or news bits available before spending $40,000 on a Ducati V4R, but maybe about five minutes for a pair of $15 Ducati socks.
Finding informative, engaging blog content on the subject can help sway your opinion and ultimately become a factor in your purchase.
While creating a blog strategy may take some time out of your day, it’s going to be worth it.
An educational blog allows your potential customers to research a solution on their own time and contact you when they’re ready to purchase.
Here are a few examples:
A pest control company can provide information about local pests and the DIY solutions for battling these pests while keeping safety from chemicals in mind.
An apparel company can post weekly or monthly style predictions and outfit tips per season.
A tax consultant’s business could benefit from the expected and considerable upturn in tax-related searches at certain times during the year and provide keyword-optimized tax advice (see the Google Trends screenshot below for the phrase “tax help”).
Remember, it’s essential to create blogs with SEO best practices in mind and be relentless about promotion across social news channels and newsletters.
This will ensure that your blog acts as a round-the-clock tool for nurturing customers and potentially bringing in leads.
Make sure every blog post inspires action of some kind or another, so include CTAs throughout.
Depending on your business, you might want people to read another related piece of content, fill out a form to get a quote, call you to set up a consultation or click an advertiser’s ad to improve ad impressions.